What Is Not Your Fathers Bourbon
What began as an experimental local brew evolved into a nationally acclaimed beer that achieved so widespread acclaim that other tastes were added. After gaining proficiency in the brewing process, we decided to branch out into distilling, with Not Your Fathers Bourbon serving as our first excursion into the world of spirit production.
Does Small Town Brewery Make Other Beers
While Not Your Fathers Root Beer is the most popular beer sold by Small Town Brewery, it is not the only beer they sell. Small Town Brewers sells several craft-flavored beers, but Not Your Fathers is the only widely available one in every state. In addition, their other beer brands are not as easily accessible as Not Your Fathers if you live far away from the brewery.
Large Companies Are Trying To Restart The Hard Soda Craze
The rise of hard seltzer and the collapse of hard soda have not put every company off the market. Rather, a few giant conglomerates, such as PepsiCo, are attempting to kickstart the dormant subsector through the release of new hard sodas like Hard Mtn Dew . The fact is that many established soft drink companies are looking to become entrenched in the alcohol aisle, and hard sodas present the most natural route of achieving this.
Key to the success of a new hard soda craze is the melding together of soda and seltzer, a process which Ann Mukherjee, CEO of major drinks company Pernod Ricard North America, says is already happening. She shared, “We’re seeing it not just from beer competitors, we’re seeing it from nonalcoholic competitors you’ve got Coke with Topo Chico. The lines are blurring, and consumers are the ones blurring the lines, so it’s allowing a lot more nontraditional companies to come into the space” . The rapidly slowing rates of hard seltzer sales have also indicated to some that this particular market is becoming saturated , perhaps indicating that the time is right for a hard soda-seltzer to drive this ever-complex industry further.
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Who Makes Not Your Fathers Root Beer
Small Town Brewery makes Not Your Fathers Root Beer and rose to popularity for making that beer brand. Not Your Fathers had just the right balance of alcohol flavor and the sweet taste of root beer to satisfy large populations of people. Small Town Brewery partnered with Pabst to make the root beer accessible nationwide.
Small Town Brewery Partnered With Pabst
Upon the wider release of Not Your Father’s Root Beer, Small Town Brewery was swamped with demand. Furthermore, owner Tim Kovac was struggling with how to get the beer distributed across the entire United States. A deal with the enormous and well-known drinks company Pabst seemed like a no brainer to Kovac. He said at the time, “I still own the brewery and pretty much get to operate it the way I was before. The advantage was, I wanted to get my beer out to the East Coast and the West Coast. Pabst made that possible” .
Not only did Pabst take on distribution, but it also tackled marketing. For all this hard work, Pabst was rewarded with a company-wide sales increase of one-fifth a success which eventually led to a general takeover of the brand. Rick Witt, a business partner in Small Town Brewery, spoke of the decision somewhat ruefully to The Chicago Tribune, saying, “If we were more seasoned, we probably would have done things a little differently. Our collective minds and our lawyers thought we’d set up something good.”
Small Town Brewery has since been closed. Kovac is now running Spirit Water, another beverage company that makes wines and liquors alongside a multitude of beers .
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Is Not Your Fathers Root Beer Discontinued 2020
In the meanwhile, Not Your Fathers undertook a complete rebranding effort, which included new labels, packaging, a new flavor, and a new marketing approach, among other things. The brand is now set to return with an extra new flavor Lemonade that will be available on store shelves starting this week, according to the company.
Beer’s Here A Roundup Of Richmond’s 40 Craft Breweries
A glass of beer at Lickinghole Creek Craft Brewery in Goochland County.
Wear a mask when not seated at your table. No mingling between tables. Reservations are strongly recommended. Dogs are not allowed.
Such are the guidelines at Ardent Craft Ale’s popular outdoor Beer Garden as breweries across the region navigate the pandemic of 2020.
In early spring, some breweries survived on can sales. Many offered delivery at a nominal cost as patrons were asked to stay home. And once Virginia expanded its reopening plan, breweries took advantage of their outdoor spaces to welcome back thirsty patrons with extra precautions in place.
The pandemic did scuttle some plans for 2020, though. Notably, the Belleville a Scott’s Addition project that was set to feature roughly 18 food vendors, three bars and a new taproom for The Veil Brewing Co. was scrapped in June. But the brewerys second location, in the Hill Standard development on Forest Hill Avenue in South Richmond, is slated to open soon.
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When Did It Come Out
Not Your Fathers Root Beer came out in 2012, shortly after the company that produced the alcoholic root beer formed. Not Your Fathers wasnt available nationwide until 2015 after the brewery that makes the product partnered with beer giant company Pabst. Pabst distributed the alcoholic root beer nationwide, and it rapidly rose to popularity among beer fanatics and non-beer drinkers alike.
Buy Not Your Fathers Root Beer Near Me
If you want to find Not Your Fathers at a location near you, then you can just use our store locator. Not Your Fathers is hugely famous in the United States and easily accessible. If your local liquor store or grocery store sells craft beer, then there is a strong chance that theyll have it on their shelves. This hard root beer doesnt often face shortages because theyve been available in every state since 2015, so the brand is accustomed to the demand.
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Is Not Your Fathers Root Beer Vegan
No, it isnt vegan friendly. While Not Your Fathers doesnt directly contain animal by-products or meat, the facility it is brewed in may handle animal by-products. Some people who practice the vegan lifestyle may see this as okay it is up to your dietary discretion.
Not Your Fathers may also contain honey, which many people who practice veganism abstain from.
Buy Small Town Brewery Not Your Fathers Root Beer Online Here At Craft City
Kovac passed down his familys beer making tradition by working tirelessly with his son to craft the first version of Not Your Fathers Root Beer. At 5.9% ABV, the silky, smooth and satisfying finish is unmatched in flavor. It appeals to craft beer aficionados as well as those who dont typically drink beer but crave something unique.
- The recipient must be 21 years of age or above and present photo identification upon delivery. If recipient is found to be under 21 years of age, the order will be returned to us, and NO refund will be given.
- We are NOT allowed to ship to PO boxes or APO addresses. Any orders with PO box or APO address will be canceled.
- Items may be removed from original packaging to insure safe shipping.
- NOTE: This item is not eligible for return.
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Is 5% Alcohol A Lot Of Alcohol
That is why it is critical to understand how much alcohol is included in your beverage. In the United States, onestandard drink comprises around 14 grams of pure alcohol, which may be found in the following: 12 ounces of ordinary beer, which is typically about 5 percent alcohol 12 ounces of hard liquor and 12 ounces of wine.
Small Town Brewery Rebranded Its Products In 2019
In an attempt to combat falling sales, Pabst decided to not only reduce the number of beers made under the Not Your Father’s brand but to also complete an entire rebrand of the product. Market research led creative agency Hype to abandon the old-fashioned masculine aesthetic into one considerably cleaner and more modern . Speaking to Craft Brewing Business about the rebrand was Daniel Crawford, an associate brand manager, who said, “We learned that these women are buying 60 percent of the flavored malt beverage business. We took the time to get to know her what makes her tick, what motivates her and how she likes to spend her free time it all guided the new look and the campaign we’re launching to introduce the new brand.”
As a brand of Pabst, Not Your Father’s is near unrecognizable. Only two flavors are available, root beer and lemonade, with neither receiving much praise or exposure in the years they’ve been available. And with Not Your Father’s most recent social media posts being dated to 2019, it seems Pabst may have all but given up on the brand.
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It Has Been Questioned Whether Not Your Father’s Root Beer Is Actually Beer
Where there is success, there is often controversy. This was the case for Small Town Brewery, and the controversy was focused squarely on its flagship beverage, Not Your Father’s Root Beer. Michael Agnew, a certified Cicerone, was the first to raise concerns over the validity of Tim Kovak’s beer. In his blog, A Perfect Pint, Agnew reported on a visit he paid to the then small-scale brewery. When shown how the beer was produced, Agnew ran some calculations and concluded that the beer would not be able to attain that level of alcohol the ABV was near 20% at this point in time or become that sweet with the equipment at hand.
This led Agnew to suggest that Kovak was not actually producing the beer as he was stating, but was using high alcohol spirits to strengthen the beverage . If proven, Not Your Father’s Root Beer would have lost its status as a craft beer and instead would have been labeled a flavored malt beverage, the same category as Smirnoff Ice. The associations made with this type of beverage could have proven catastrophic to Small Town Brewery, through its exclusion from the lucrative craft beer consumer base. Ultimately, nothing was proven, although there are many on craft beer reddit threads and blogs that swear that this popular beer is not beer at all.
The Popularity Of Not Your Father’s Root Beer Heralded A Cultural Shift
Beer has long been closely associated with masculinity thanks to entrenched marketing norms . On the flipside, alcopops, such as Smirnoff Ice, have long been an identifier of femininity . This has long been an issue for producers of both types of alcohol, as entire potential client bases were made unreachable due to societal pressures.
That is until Not Your Father’s Root Beer came along. As reported by Eater, Small Town Brewery did what few had done before: It created a drink that was sweet and simple and would thus appeal to a wide range of palates without becoming associated with one exclusive clientele. Hypotheses for why both sexes felt comfortable drinking Not Your Father’s Root Beer, when other sweet beverages got such a mixed response, are manifold. One is that the association with craft beer allowed Not Your Father’s Root Beer to appear passably masculine despite its sweet taste. This would also suggest a reason for why Tim Kovac was so insistent that his drink was a traditional beer when questioned by Michael Agnew . Another suggestion is that society itself has changed, and men are feeling less pressured to validate their masculinity through beverage choice , while women are more enabled to drink beer and ales .
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Not Your Father’s Root Beer: Everything You Need To Know
Once such a safe and predictable bet, the United States’ beer market has become increasingly unpredictable . While this has led to many damaging consequences, such as overpowered distributors , the growing market for craft beer when coupled with increased competition has seen American brewers innovating at a previously unseen rate. The result has been an exciting new array of American beers hitting both national and international shelves from the early 2010s onwards . One such beer was Not Your Father’s Root Beer from Illinois’ Small Town Brewery. This sweet, so-called hard soda rocketed to prominence in 2015 and became a seemingly ubiquitous part of American drinking culture overnight .
Despite successfully kickstarting a new subsection of the alcoholic beverage market the hard soda Not Your Father’s Root Beer has struggled in recent years, due in part to health concerns surrounding sugar intake and the astronomic rise of hard seltzer, such as White Claw . However, Not Your Father’s Root Beer fought back with a rebrand in the hopes of regaining its once immense popularity . What the beverage cannot change is its past, which is equal parts success and controversy. From the use of strange ingredients to accusations that the drink is not beer at all, there is a great deal to learn about what was at one time the hottest drink in America.
What Does Not Your Fathers Root Beer Taste Like
It tastes similar to nonalcoholic root beers by maintaining its sweet, spicy, and caramel flavor notes. However, Not Your Fathers also has a complex and slightly fermented beer flavor. In addition, the spices in this hard root beer are flavor-packed, so you shouldnt expect the same taste from this ale that you would a lager.
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People Are Also Reading
The Richmond beer scene also lost some familiar players in the past year, including Ammo Brewing in Petersburg, BJs Brewhouse in Short Pump and ShipLock Brewing in Shockoe Bottom. Goochland County’s Lickinghole Creek closed its Shockoe Bottom facility.
But several newcomers arrived in late 2019 and 2020. Main Line Brewery, which is connected to Cirrus Vodka, opened in Scott’s Addition, which is also where Charlottesville-area powerhouse Starr Hill Brewery set up a beer hall and rooftop bar. In Powhatan County, Crazy Rooster Brewing Co. opened, and even Chester has two recent options: Dancing Kilt Brewery and, yes, inside Mollys Bicycle Shop, where Blind Dog Brewery offers homebrew-style beers for on-site consumption.
To help you keep up with the areas ever-changing beer scene, here’s information about breweries and cideries in the region and even some notable beer bars. Cheers!
BREWERIES / BREWPUBS
Basic City Beer Co.: In September 2018, Waynesboros Basic City expanded to Richmond, settling in at the Manchester location that first hosted Blue Bee Cider and later was home to Twisted Ales Craft Brewing. Co-founders Bart, Chris and Joe Lanman opened the original Waynesboro location in 2016. The flagship 6th Lord IPA is on tap in Manchester, as are pilsner, lager and stout selections. While there, pass the time with a game of pingpong, or catch a football game on the projection screen.
Some Unusual Ingredients Are Used To Flavor Not Your Father’s Root Beer
Tim Kovac has long quoted gruit-style beers as his inspiration behind Not Your Father’s Root Beer . Gruit is a common term for ingredients such as herbs that are used to flavor beer in place of hops. This method of flavoring beer is thought to be one of the oldest and offers an exciting array of flavor possibilities. Kovac’s recipe is, as expected, a secret, but he did reveal to Beer Advocate some of the interesting ingredients used to create that classic root beer flavor. “Our unique flavor comes from ingredients including sarsaparilla, birch bark and Madagascar vanilla, as well as natural botanical extracts like oak, ginger, wintergreen, licorice, honey, citrus and mint,” he shared.
The use of herbs is of particular note in gruit-style beers, as, in the past, they not only provided flavor but also a range of mind-altering effects . These types of effects are minimal in modern-day gruit beers, and their ingestion has a similar effect to hopped beer.
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Small Town Brewery Not Your Father’s Root Beer
Kovac passed down his familys beer making tradition by working tirelessly with his son to craft the first version of Not Your Fathers Root Beer. the silky, smooth and satisfying finish is unmatched in flavor. It appeals to craft beer aficionados as well as those who dont typically drink beer but crave something unique.
The award-winning Not Your Fathers Root Beer achieved a 95 rating from Beer Advocate and is a very popular choice at several Chicagoland bars. Small Towns personally delivered Not Your Fathers Root Beer kegs consistently sell out at taverns across the Chicago area.
As Small Town Brewery continues to roll out new craft beers, Kovac is intent on providing the beer loving public with unique flavors that continue his familys beer-making tradition. Available on draft and in bottles.
Thanks To Hard Seltzer Not Your Father’s Root Beer Has Struggled In Recent Years
Few would have predicted Not Your Father’s Root Beer’s sudden and astronomic popularity upon release. But perhaps even fewer predicted that this beer and the hard soda subsector it had created would be such a flash in the pan. However, the emergence of hard seltzer inflicted a great deal of damage to the emerging hard soda sector and ultimately caused it to contract immensely . This was due to a number of reasons health concerns over sugar intake being one of them.
Hard seltzer is often touted as taking hard sodas spot in the market, and it’s not difficult to see why. Many of the large beverage makers who jumped on the hard soda bandwagon, such as Anheuser-Busch and Boston Beer, have focused more on hard seltzer in recent years. Yet, Pabst still seems optimistic about the Not Your Father’s brand, with Emily Hoyle, a brand director for Pabst, stating, “It’s not a seltzer and we’re not trying to compete there.” She noted, “I think hard soda has its own space. Flavor is the number one factor in flavored malt beverage and there is only so much flavor you can get from hard seltzer” .
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