With All That Wheat Its Still Gluten
Yes, this vodka is made from wheat and yes, like Smirnoff, Stolichnaya likes to tout the fact that its gluten-free. How can that be? Since the distillation process involves repeatedly stripping away everything but ethanol, what remains in a bottle of wheat-based Stoli has as much to do with a grain of wheat as something Blue Razzberry-flavored has to do with a raspberry bush.
That said, although its generally accepted to be gluten-free, some gluten-sensitive people still report negative effects after drinking gluten-free booze, so its best to steer clear if its a sensitive issue. Remember, you can make vodka with anything.
We Once Traded A Bunch Of Pepsi For A Bunch Of Stoli
In the 1970s, PepsiCo penned an agreement with the Soviet Union to ship its cola concentrate to be bottled there in exchange for increasing U.S. imports of Stoli vodka. The deal was signed in 1972, and bottling began in 1974. PepsiCo later doubled down on the deal when, in 1990, the trade agreement expanded and increased retail sales of Pepsi in the Soviet Union and Stoli vodka in the U.S. According to a report in the Los Angeles Times, PepsiCo the biggest, longest-running agreement ever concluded by the Kremlin with a U.S. firm.
And so, thats how Pepsi became the first American product to be made and sold in the Soviet Union. Its also how Stoli made massive inroads into the U.S. market in the 1970s .
Is Stoli Vodka Russian
As mentioned, Stoli Group cited its roots in Latvia in its decision to rebrand Stolichnaya Russian vodka as Stoli.
Its billionaire founder Yuri Shefler commented, in the press release linked above, that he has been exiled from Russia since 2000 due to my opposition to Putin.
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In boycotting Russian vodka, know that Stoli and Smirnoff are actually NOT made or based in Russia. Stoli is mostly made in Latvia with some operations in Ukraine. Smirnoff was really an American creation and is now a large global brand with not one drop made in Russia.
According to Forbes, he is a Russian citizen but lives in Geneva, Switzerland Stoli vodka has been banned in Russia ever since an ownership dispute between Shefler and Russian state-owned Sojuzplodoimport, that went to the Russian supreme court.
In its advertising, according to the New York Times, Stolichnaya has previously proclaimed itself mother of all vodkas from the motherland of vodka i.e., Russia but in 2010 it changed its labels to read simply premium vodka.
In 2013, following calls to boycott Stolichnaya vodka for its supposed links to the Russian state, SPI Groups then-chief executive Val Mendeleev said you will not hurt Russia by dumping Stoli.
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Stoli Made It Right Anyhow
It co-sponsors a next-level LGBTQ bartending competition. Founded in 2013 by Stolis LGBTQ ambassador Patrik Gallineaux, the Key West Cocktail Classic has grown into a nationwide LGBTQ bartending competition yes, but its also a massive declaration of presence and pride for the LGBTQ/gay-bar community at large. The competition takes place over the year, with bartenders nationwide competing for a chance to make it to the finals at Key West Pride.
And while no bartending competition is ever easy, the Key West Classic adds elements of stagecraft and also asks participants to incorporate elements of an annual theme. Add precision timing, humor, glamor, a Real Housewives of Dallas and Lance Bass, and its a next-level competition. Now we just have to hope were de-quarantined by the time Key West Pride rolls around this June .
Company Founder Left Russia When Putin Came Into Power And Stoli Has Been Produced In The Baltic State Of Latvia Since 2000
Stolichnaya vodka is made from wheat and rye grain in Latvia.
Stolichnaya vodka is changing its name, as a direct response to Russias invasion of Ukraine.
Stoli Group announced the rebrand, to simply Stoli, on Friday. In a statement, the Luxembourg-headquartered company said its founders opposition to the Putin regime played a major role in the decision.
I wish for Stoli to represent peace in Europe and solidarity with Ukraine.
Yuri Shefler, founder of Stoli Group
While I have been exiled from Russia since 2000 due to my opposition to Putin, I have remained proud of the Stolichnaya brand, Yuri Shefler, founder of Stoli Group, said in a statement. Today, we have made the decision to rebrand entirely as the name no longer represents our organization. More than anything, I wish for Stoli to represent peace in Europe and solidarity with Ukraine.
Stolis production facilities have been based in Latvia since 2000, and last week the company said it was moving to exclusively use Slovakian grains to ensure a 100% non-Russian product.
We have employees, partners and distributors in the region directly impacted. They are asking that we take a bold stand. This is one actionable, meaningful thing we can do to make it clear that we support Ukraine, Stoli Group Chief Executive Damian McKinney said in the statement.
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Its Made With Artesian Water Thats Not Really Important
OK, to clarify: Artesian water is a real thing. Geology.com describes it as water thats more the result of an interesting geological situation than anything chemically unique or delicious. However, considering artesian water has tremendous interaction with Russian rock and soil, theres something to be said for the idea that it transmits elements of the strong, hard Russian turf to the finished vodka.
Stolichnaya Russian Vodka Announces Stoli Rebrand
In a PR Newsire press release dated 4 March 2022, Stoli Group announced a major rebrand. Its flagship brand, Stolichnaya, will cease to be known as such.
Instead, the vodka will exclusively be sold and marketed as Stoli.
The company cited three contributing factors behind the name change, including political differences between its founder and Vladimir Putin, and the desire to accurately represent Stolis roots in Latvia.
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This is very personal to us, Stoli Group global chief executive Damian McKinney added. We have employees, partners and distributors in the region directly impacted i.e., Ukraine. They are asking that we take a bold stand. This is one actionable, meaningful thing we can do.
Read the full press release on the PR Newswire website here.
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What Is Stolichnaya Premium Vodka
Stolichnaya was the first in the field to be marketed as a premium vodka.
It goes through a tedious 60-hour fermentation process using rye and wheat. The resulting alcohol is distilled thrice and diluted using artesian water. It is finally filtered with the help of sand, quartz, charcoal, and cloth.
The Russian-produced variant gets its artesian water from Russia, while the Latvian-produced variant uses Latvian water.
Stolichnaya Vodka Changing Its Name Removing Image From Labels
The Stoli Group announced that Stolichnaya vodkas will be marketed simply as Stoli from now on.
Stolichnaya is only going by its nickname these days.
The Stoli Group, the owners of Stolichnaya Vodka, have announced a major rebrand of its product line amid confusion over the origin of its namesake spirits, which have been produced in Latvia since 2000.
In direct response to Russias invasion of Ukraine, the vodka will exclusively be sold and marketed as Stoli, the brand announced in a press release issued last week.
Yuri Shefler, the founder of Stoli Group, said the decision to rebrand Stolichnaya as Stoli was inspired, in part, by the companys vehement opposition to Putin and his warn in Ukraine.
While I have been exiled from Russia since 2000 due to my opposition to Putin, I have remained proud of the Stolichnaya brand, said Shefler in a statement included with the press release. Today, we have made the decision to rebrand entirely as the name no longer represents our organization. More than anything, I wish for Stoli to represent peace in Europe and solidarity with Ukraine.
The Stoli Group is also working around the clock on a new label for its Stoli bottles, to remove the Stolichnaya name as well as the image of a Moscow building that appears on some of the vodkas, a representative confirmed to Nexstar.
The Stoli Group itself is also headquartered in Luxembourg.
Speaking Of Blue Razz
Stolis lineup of flavors reads like a tipsy trip to the produce department that trails off into the candy aisle. Theres Lime, Cucumber, Blueberi, Razberi and theres also Salted Caramel and Stoli Hot . Stoli also has a new gluten-free vodka, which its calling THE Vodka, certifiably gluten-free with 88 percent corn and 12 percent buckwheat in the grain bill.
Things You Should Know About Stolichnaya Vodka
Stolichnaya , better known simply as Stoli, is a familiar bottle on the liquor store shelf, and one of the top-selling spirits brands in the world. But theres a lot more to the clear spirit than meets the eye such as a murder mystery, a Russian or not-so-Russian heritage, and a checkered past with the LGBTQ community.
Below, here are 14 more things you should know about Stolichnaya.
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The Lgbtq Community Once Boycotted Stoli But It Was Kind Of By Accident
Not very long ago, there was a big, misplaced anti-Stolichnaya boycott on behalf of LGBTQ rights. In 2013, Vladimir Putin passed the so-called gay propaganda law, supposedly aimed at protecting children from information promoting the denial of traditional family values, a very thinly veiled tactic to enforce the heteronormative lifestyle by banning visibility of the LGBTQ lifestyle.
LGBTQ activists rightly responded with protests and product boycotts, but incorrectly included Stoli on the list, considering it a Russian product when in fact its been made in a historic distillery in Latvia since 1948 and is owned by a man who is Russian but constantly at odds with Putin himself .
Stoli Vodka Announces Rebrand
New York The maker of Stolichnaya vodka announced a major rebrand Friday, in direct response to its founders vehement position against the Putin regime and the Russian invasion of Ukraine.
The vodka, famously marketed as Russian, will now be sold and marketed simply as Stoli, the company said in a statement.
Stoli Groups founder, Russian-born billionaire Yuri Shefler, was exiled from that nation in 2000 because of his opposition to Putin. The liquor has long been marketed as Russian vodka, but its production facilities have been in Latvia since that year. Stoli Group is a unit of Luxembourg-based SPI Group.
The company also cited its employees desire to take action and to accurately represent the vodkas Latvian roots.
Earlier this week, Stoli Group announced it would only use Slovakian sources to make sure that none of its ingredients are sourced from Russia.
Officials in states from Ohio to New Hampshire have called on liquor stores to remove Russian-made or Russian-branded products from their shelves which in most cases, means vodka. Some bar owners have even dumped out Stoli vodka in protest.
These boycotts and protests are unlikely to have much impact, however. Russian-made vodka accounts for a very small percentage of the roughly $7 billion in annual vodka sales, according to the Distilled Spirits Council , a national trade organization that represents spirits makers.
CNNs Jordan Valinsky contributed to this story.
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Trademark Ownership And Production Rights
Since 2003, after the dissolution of the Soviet Union, the Stolichnaya trademark has been the subject of dispute between distributors, predominantly the SPI Group and Russian state-owned Sojuzplodoimport. The SPI group has held the rights from the legal successor as a result of a privatisation, while the Russian government holds that the privatisation has never been fully effected.
Distiller To Change Brands Name To Sound Less Russian Amid Anger Over Ukraine Invasion
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Stolichnaya vodka has a hangover from its Soviet days that is proving hard to shake: Many drinkers and bartenders think it is Russian.
Ever since Russia invaded Ukraine, drinkers and retailers in the U.S., Britain and other countries have boycotted Russian brands in protest of Moscows aggression. Stolichnayadespite being blended, filtered and bottled in Latvia by Luxembourg-based Stoli Group Sarlhas suffered some of the fallout.
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Fact Check: Stoli And Smirnoff Vodka Are Not Made In Russia
As bars and restaurants across the country take part in the trend of dumping Russian vodka, there is confusion as to which brands are made in Russia.
Two popular brands of vodka are: Stoli and Smirnoff. Both are not made in Russia.
Stoli Group, the makers of their popular Stolichnaya vodka, are Russian-themed. However, they are not made in Russia. According to their website, their products are manufactured and bottled in Riga, Latvia.
They also publicly condemn the military invasion of Ukraine on their website. They say, Stoli® Group has had a long history of fighting oppression from the Russian regime. We unequivocally condemn the military action in Ukraine and stand in support of the Ukrainian people.
Smirnoff states on their website that their products are proudly made in America. They state, While Smirnoff had its beginnings in Russia, Vladmir Smirnoff fled the country during the Revolution and re-established the brand in Europe more than a century ago. Weve been in America since 1934 and are fully owned by Diageo, a British company.
Pennsylvania ordered the removal of Russian-made products from state-owned liquor stores and Gov. Tom Wolfs administration lit the front of the Capitol in the yellow and blue colors of Ukraines flag.
Copyright 2022 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Stoli Vodka Boycotted By Gay Bars Ceo Publishes Open Letter And Queer Nation Responds
Overthepast several weeks, the reality of what it means to be an LGBT individual living in Russia has come to the forefront of mainstream consciousness.
In response, many activists have called for LGBT athletes to boycott the 2014 Sochi Olympic Games and encouraged consumers to boycott the purchase of Russian-made products. As reported yesterday by The Huffington Post, Sidetrack, one of Chicago’s most prominent gay bars, has boycotted the use of Stolichnaya Vodka, a popular alcohol with production ties to both Latvia and Russia.
Following this outspoken and visibile backlash against Stoli Vodka, CEO Val Mendeleev released an open letter to the Advocate last night addressing concerns over his product’s ties and financial contributions to the Russian government. Mendeleev writes,
The letter continues in an effort to highlight the ways in which Stoli has partnered with or been a sponsor of major queer events in the past, such as serving as the official vodka of Miami Gay Pride, and a series Stoli produced in 2006 titled Be Real: Stories from Queer America.
Mendeleev also notes that the Russian government has “no ownership interest or control over Stoli” but does admit that the company’s “production process involves both Russia and Latvia.”
Read the full letter here.
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Stoli, which is based in Latvia, said it wanted to remove any association with being Russian and that it would also stop sourcing its ingredients from Russia in the wake of Moscows war, in an announcement last week.
Listing three main reasons for its rebrand, Stoli said its founders vehement position on the Putin regime the Stoli employees determination to take action and the desire to accurately represent Stolis roots in Latvia were behind the move.
Although the vodka brand has always been based in Latvia, the name and Stolichnaya is widely recognised as being a product of the Soviet Union and later the Russian Federation which countries and consumers around the world are now boycotting because of president Vladimir Putins war on Ukraine.
Stoli Vodka: A Brief Introduction
Stolichnaya Vodka means capital city. It is unknown exactly when the brand started, just that it started being sold in the early 1900s. Some accounts say it was trademarked in 1938, but the label says 1946. The earliest confirmed production date is 1948.
And like the actual start date, its ownership remains confusing its even involved in an ongoing lawsuit.
At the start of the 20th century, the Russian government took control of vodka production. In 1999, SPI Group, owned by billionaire Yumi Shefler, purchased the company and brought control over to Latvia.
State-owned FKP Soyuzplodoimport and SPI Group have been in a decades-long lawsuit about ownership. Shefler claims that he should be the sole owner due to privatization, while the state says the privatization was never finalized.
Currently, two versions of Stoli Vodka are being sold: one from Russia and the other from Latvia. Both differ in materials used and the alcohol bottle label.
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Its Many Cameos Include A James Bond Movie And A Very Uncomfortable Eminem/rihanna Music Video
Not every Bond favors Stolichnaya . But the one who did Roger Moore liked it a lot. In A View to Kill, he drinks some Stoli in an iceberg submarine, because thats a thing, after taking a microchip out of the body of his fellow agent in Siberia . AbFab fans already know that Stolichnaya is Patsys favored 11 a.m. tipple.
A bottle of Stoli also gets a cameo in Eminem and Rihannas Love the Way You Lie music video .