Who Owns Don Julio Tequila

Casa Dragones Aejo Barrel Blend

Don Julio 1942 REVIEW | Is it worth the $170?
  • Country of Origin: Mexico
  • Casking: French & American Oak

Casa Dragones prides itself in its artisanal approach where it only produces tequila in small 500-case batches. Its Añejo barrel blend is produced by blending tequila that has been aged separately in new 100% Quercus Sessile French oak and new American oak.

Both barrels have been lightly bousiné or toasted, which helps in offering greater complexity by reducing the woods influence. The result is a floral and fruity nose with rich macadamia and spicy nutmeg flavour that finishes on a crescendo of cacao and pepper.

Aejo Alarm: Why Aged Tequilas Are Disappearing

Fans of the aged tequilas, take note. You could be facing a shortage of your favorite sippers, higher prices, or both, as several sources report that they have no more añejo tequila to sell into the marketplace.

Producers have been reluctant to lay down spirit with these high prices , thinking the price would drop, but it hasnt and reserves are drying up, says Jake Lustig, owner of the ArteNOM Selección tequila brand.

The price of the raw material to make tequila has spiked in recent years, reaching a high of 32 pesos a kilo, compared to just under 4 pesos per kilo in 2016.

Agave prices have always gone through a cycle of boom and bust pricing, since growers often abandon the crop when they are getting almost nothing for it, only to replant when they see the prices climb. But the latest price spike has been unusually prolonged. We have recorded prices above 25 pesos a kilo since 2017.

Just to give you an idea of the capital required to make tequila, at 30 pesos a kilo one large oven load alone costs around $40,000 USD

This means that tequila producers have faced a dilemma for some time. Should they wait one year or more as their product rests in barrels before they get a return on their investment, or simply focus on making blanco tequila, or a lightly aged reposado, instead?

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What Companies Does Diageo Own

Over 180 countries around the globe sell Diageo products. Diageos brands include Johnnie Walker, Crown Royal, J*B, Buchanans, Windsor, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, nclude Johnnie Walker, Crown Royal, JB, Buchanans, Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

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Don Julio’s Grandson Bottles Three Generations Of Tequilero Wisdom In New Blanco

Eduardo Lalo González, the grandson of Don Julio González of the iconic Don Julio tequila brand, … has launched his own brand, LALO.

Florencia Carballido

What began as a small, private batch tequila made for friends and family in Guadalajara has grown into a recognized, sought after brand in Mexico and the U.S.

LALO tequila, named after co-founder and maestro tequilero Eduardo Lalo González, the grandson of Don Julio González of the iconic Don Julio tequila brand, launched last year in the U.S. after several years of development and a tremendous reception at home in Guadalajara. Since its launch, the brand has seen a fast, increasing growth in just a few months.

González and LALO co-founder David R. Carballido have been friends since their early teens, and had worked separately in the tequila industry for more than a decade. They reconnected when the latter was working on a new tequila for Don Julio, and reached out to González to learn more about his family.

Upon sharing stories of his grandfather and the tequila-making process, they realized they shared similar ideas about how tequila should be made and decided to create their own brand.

Eduardo Lalo González and David Carballido toast the success of their new brand.

Florencia Carballido

How To Drink Don Julio

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The only way to drink Don Julio is to savour it slowly. It might seem like muscle memory to drink tequila in shot form but for the super premium bottles, its worth experiencing the aroma and flavour notes of the bottle. Don Julio is best served neat or, at most, with a few drops of water to bring out its unique properties. Treat it the same way youd treat fine whisky or rum and take the entire process step by step.

Start by pouring the spirit into a tasting glass to let the aromas breathe. Then, nose it gently with small sips to let the individual flavours dance on your tongue.

You dont have to rule out shot glasses completely when it comes to drinking Don Julio. In Mexico, some say the traditional way to drink tequila is in a caballito a taller, slender shot glass thats served with a lime and salt. The main thing is to not rush the process, and to enjoy the spirit sip by sip to appreciate its quality.

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The Brand Uses A Very Specific Process To Grow Its Agave

Have you ever had a shot of tequila that feels like the gates of the fiery underworld have opened up to unleash themselves on your throat? Well, that is what practically all tequila tasted like before Don Julio Gonzalez came along. The issue? People were far more concerned about getting a nice buzz going than they were about the actual quality of their tequila. That all changed because of Gonzalez and his unprecedented approach to the agricultural process.

Gonzalez studied the varying climates of his region and settled on the mineral-rich soils in an area of Jalisco known as the Highlands . He determined that wider spacing of the agave plants necessary for the process would be a key factor in allowing his crop to grow to its full potential, including developing a rich flavor profile. He also shocked others by allowing his plants to age for almost 10 years, a technique that was all but completely unheard of at the time.

While all of this meant that production time from planting to finished tequila was much slower, the end result was evidently worth it. Each plant is still harvested by hand. To this day, they are awarded for their commitment to sustainability, including being recognized at the first agave plantation to receive a perfect score as awarded by the Farm Sustainability Assessment .

The Tequila Distillery He Opened As A Young Man Is Still In Use Today

The facility, eventually named La Primavera, began operations in Atotonilco not long after González secured his loan. He soon rolled out his first brand, Tres Magueyes, and, within a decade, was well on his way to the success that would yield the Don Julio Tequila collection of Blanco, Reposado, Añejo, 70, 1942, and the ultra-premium REAL. All six variants are still produced at La Primavera.

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His Legacy Of Innovation Lives On

Enrique De Colsa, the current Master Distiller at La Primavera, was a protege of Don Julio González, training with the founder for five years before taking the reins in 2004. To commemorate the 70th anniversary of the brand in 2012, De Colsa borrowed a page from Don Julios innovation playbook, creating Don Julio 70, the worlds first clear añejo. Like his predecessor, De Colsa set the industry standard with this move, as similar products hit the market soon after Don Julio 70s introduction. Following the founders death, at age 87, De Colsa told Haute Living that González was more than a tequila producer he was a tequila lover and he worked hard to achieve perfection. He was a disciplined and dedicated guy. If he wanted something, he was like an arrow: persistent in one direction. Theres your voiceover, Hollywood. Youre welcome.

Those who know drink responsibly. DON JULIO Tequila. 40% Alc/Vol. Imported by Diageo Americas, Norwalk, CT.

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It All Started With Don Julio Gonzalez

Don Julio Ultima Reserva Tequila Review | Don Julio Tequila (1,000 Ultima Reserva Extra Anejo!!)

The life of Don Julio Gonzalez is filled with as many twists and turns as a night out while drinking tequila. Born in 1925, Gonzalez started in the tequila biz the year he entered double digits when he was hired to work at his uncles tequila distillery in Jalisco, Mexico, according to Thrillist. Ambitious to say the least, he grabbed hold of this opportunity and began soaking in all the knowledge about the production of tequila that he possibly could.

Tragedy struck when he was 15 and faced with the daunting challenge of becoming his familys sole breadwinner when his father died. With a mother and seven siblings to look after, he struggled to make ends meet, earning a pittance of only 9 pesos a week as a farmhand. In order to up his earnings, the teenage Gonzalez then took a grueling job distributing tequila all across Mexico on horseback, according to the Master of Malt. Armed with two 25-liter barrels of the good stuff, he was then making nearly 10 pesos a day, far outstripping his previous earnings.

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How Don Julios Ultima Reserva Is A Tribute To Its Legendary Founder

Don Julio, Ultima Reserva, Tequila Extra Añejo

Don Julio is one of Mexicos most iconic Tequila producers. Since its founding by Don Julio González in 1942, the company has earned a reputation both for the quality of its Tequila and for its record of innovation. It was among the first producers to release an Añejo Tequila and was the first to release a clear Añejo Tequila, ushering in the new category of Cristalino Tequila.

Recently, the company released its latest Tequila expression: Ultima Reserva. The Tequila is crafted from the last crop of agave planted by Don Julio and his family and was finished in Madeira casks using a Solera-like maturation process. This is the first time that Don Julio has finished a Tequila in a sweet wine cask.

Recently I sat down with Karina Sánchez Huitrón, the newly appointed Global Brand Ambassador for Tequila Don Julio and an old friend, to talk about Ultima Reserva and the future plans of Don Julio.

JM: The Tequila Don Julio Ultima Reserva is meant to commemorate the tenure of Don Julio Gonzalezs at the distillery over his lifetime. How is Ultima Reserva different from the other expressions in the Don Julio range? How was it special for you?

Karina Sánchez Huitrón, Global Brand Ambassador for Tequila Don Julio

Don Julio 1942 Review

Don Julio 1942 is a premium Tequila loved by Celebrities and tequila connoisseurs alike. It is an Añejo Tequila that retails for anywhere between $150 to $230 depending on where you buy it. It was one of the first ultra premium tequilas out there and has an amazing reputation. Part of that reputation comes from Don Julio the company, as they were very well known and highly regarded. That paired with the celebrity hype behind this tequila, propelled it to super stardom. Don Julio tequila is one of the most popular and sought after tequilas on the planet.

In this video, I give you my honest review of Don Julio 1942. While it is an incredibly popular tequila, No Review would be complete without talking about what it tastes like.

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Owner Of Crown Royal Whisky Faces Shortages Resulting From High Demand During The Pandemic

6 products that you thought were Mexican but are no longer

LONDONThe worlds largest spirits maker is running low on some of its products.

Diageo PLC said soaring pandemic demand is depleting stocks of Crown Royal whisky, Lagavulin Scotch and Don Julio tequila. These bestselling brands can take months or years to age before hitting liquor-store shelves, making it hard to quickly increase production.

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There’s A Story Behind The Shape Of The Bottle

Never one to do things quietly, Master of Malt reports that Gonzalez also revolutionized the branding and packaging of tequila with his increasingly popular liquor. According to VinePair, tequila was previously sold in a standard tall glass bottle that was easy to hide away beneath a table, given that it blocked the view of one’s fellow drinkers. Since so much of the brand’s success could be accredited to the many guests as his dinner parties that sipped on his early creations, Gonzalez came up with an idea inspired by those soirees.

So, Don Julio designed a special bottle for his reserve Reposada that could be prominently displayed on the dinner table without blocking the view of other guests across the table. The now-signature square and short bottles are synonymous with the brand and, arguably, with the reputation of tequila itself.

How To Drink Don Julio 1942 Tequila

A premium tequila like Don Julio 1942 should be drunk neat . with the flavor of the tequila, you should not need lime or salt to drink it. Technically, you could also drink 1942 tequila as a shot, however, for the quality and price, you may consider that to be a waste.

Añejo tequila can also be used as the base for a cocktail as the flavor of the drink could bring out the flavor of the additional ingredients more. An Añejo Manhattan is a classic option for a cocktail. To make this drink, fill 2/3 of a glass with ice.

Combine 2 ounces of 1942 tequila, ½ ounce of sweet vermouth, ¼ ounce of sweet vermouth, a dash of Angostura bitters, and a dash of orange bitters.

Stir in the glass of ice for roughly 30 seconds to chill. Finally, strain the cocktail into a martini glass and garnish with a cherry.

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They Also Created The World’s First Clear Aejo

In 2020, they shattered the industry’s preconceived notions of the agave spirit by producing the world’s first clear añejo tequila . During the production process, the Tequila Don Julio 70 Añejo Claro is thoroughly filtered to become a clear spirit while still maintaining that rich flavor many imbibers associate with a traditional Añejo.

Created to celebrate the 70th anniversary of Don Julio’s tequila-making venture, the clear Añejo is the brainchild of Master Distiller Enrique de Colsa. It’s created using blue agave harvested by hand at the peak of maturity. The liquor is then distilled twice at Don Julio’s distillery, La Primavera. Finally, the liquor is aged for 18 months in reclaimed American white oak barrels, the flavor of which helps contribute to the tequila’s smoothness. According to Tequila.net, the result is a tantalizing flavor journey with notes of fresh honey and citrus that blend seamlessly with the subtle flavors of vanilla and almonds.

Casamigos Vs Don Julio Tequila

Don Julio 1942 Review

Last Updated on May 8, 2022 by Lydia Martin

Casamigos and Don Julio are two top-shelf tequilas all tequila lovers know because of their versatility and great taste.

We gathered the primary differences between Casamigos vs Don Julio to see how they fare against each other flavor, smoothness, the works.

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A Bespoke Growing Process

Rather than buying land, Don Julio decided to lease it, allowing him to pick and choose exactly which plants to use on a year by year basis. His chosen agave hearts would then be taken to his distillery, La Primavera where they would be carefully cut, steamed, crushed and eventually mixed with water and yeast. Each bottles seal of authenticity details exactly which agave hearts were used while the microclimate and mineral-rich soil ensures a high standard of plants to begin with.

And the super-premium nature of Don Julio tequila boils down to more than just reputation. This is a brand whose name has never gone off the table of trending spirits and for a very good reason. Combining hand-harvested blue agave with a master distiller whose previous engineering experience features everything from explosives to perfume and liquids has resulted in a distinctive drink of the utmost quality.

This quality hasnt gone amiss: Don Julio is the largest valued brand of tequila all over the world and its counted among the eight largest produced liqueurs by volume at an international level. Its sweet aromas, traditional flavours and blue agave mouthful make every one of Don Julios tequilas a genuine treat to sample.

What Makes Patron So Expensive

Patron tequila is expensive due to the combined effects of its reputation, popularity, taste, quality and packaging. The tequila is also made from what is considered the best type of agave for spirit distilling, Blue Weber Agave. The agave is grown in the worlds best region for agave production in Jalisco, Mexico.

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Contention Over The Patrn Bottle

After explaining his part in introducing Martin Crowley to Siete Leguas, Francisco said, The bottle, that is another story.

When Francisco mentioned the origins of the Patrón bottle it sparked my interest as Francisco Gonzalez Garcia, one of the two sons of Don Julio Gonzales of the Don Julio tequila brand, once told me that Martin Crowley had copied a bottle originally used by Don Julio tequila. I know Don Julio changed its bottle design and Ive heard that this was due to a dispute with Patrón. So, I put this to Francisco who replied, Don Julios son pretends that that is his bottle, that is not true.

He continued, Martin Crowley was looking in the factory, in the offices, and he found an old bottle, full of dust. He started cleaning the bottle and said, I like this, are you using this bottle? Lucrecia replied, No. It was a tall square glass bottle. That was the original.

Francisco explained that the subsequent argument over the rights to this bottle design led the parties involved to appear before the authorities at the Mexican Institute of Industry in Mexico City where the director in charge of patents and trademarks, Jorge Amigo, judged that that Patrón had the right to use the bottle in the United States and the rest of the world, including Mexico, but Don Julio could use that bottle or elements of that bottle design in Mexico. In case of doubt, Francisco finished this explanation with, That is what happened. That is the truth.


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