What Is The Smoothest Tequila To Drink
Here, the best sipping tequilas our experts recommend to drink right now.
- Best Overall: Tequila Ocho Plata.
- Best Blanco: Don Fulano Blanco.
- Best Reposado: Siete Leguas Reposado.
- Best Añejo: Don Julio Añejo.
- Best Extra Añejo: Gran Patrón Burdeos.
- Best Valley: Fortaleza Blanco.
- Best for Beginners: Casamigos Blanco.
The Powerful Marketing Behind Them
Tequila is undoubtedly one of the most emblematic drinks that Mexico has ever created. This alcoholic drink is at its peak, with some major artists like George Clooney, Kendall Jenner, Adam Levine, and Dwayne The Rock Johnson profiting from it.
Tequilas marketing strategy is to promote tradition, culture, and the identity of Mexico. Digital marketing has become very important for this drink. For instance, lets take a look at one of the most famous Tequilas in Mexico, Don Julio. According to the Brand Finance 2019 report, Tequila Don Julio increased its market value 77% in the last year and went from 41st to 26th place among the most valuable in Mexico. This brand changed its strategy into one that is looking to reconnect with its Mexican roots.
Mezcal has been around for a longer time than Tequila. This drink has gained popularity in recent years, thanks to its new marketing strategy. Mezcal protects its traditions and how people around the world perceive it: the ultimate handcrafted artisanal drink. One effective trick that sold its way to the top is with a hint of a little worm.
What Mezcal Brand Has Worm
A Lajita Mezcal is made from a different Agave plant than tequila, and it is also infused with a worm. The aroma is earthy, with hints of smoky wood and a hint of steel.
Lou Bank, the founder of SACRED, a not-for-profit corporation, helps to improve life in the rural Mexican communities where heritage Agave spirits are produced. It is an excellent delicacy in Mexico if properly prepared. It has been a staple of the diet for centuries. In 1948, the trademark for the brand was granted, and Adams claimed it was in effect two years earlier. It is difficult to prove any of the theories because there is insufficient documentation. It has been a hundred years or more since the practice was first practiced, according to renowned Mexican master mezcalero Eduardo Angeles of Lalocura. Why are gusanos used in mezcal?
Farmers in Mexico were encouraged to send samples of bugs that plagued their crops in 1955 as part of the governments response to the insect problem. According to Damian Meneses of El Tigre, it is possible that gusano was introduced to the mezcl prior to commercialization. In some parts of Guerrero, theyll occasionally mix one into a bottle of Mezcal. Agave can produce both distilled and fermented drinks. When it comes to making kefir, it is common to combine pulque and fruits. Agave spirits, according to gusano, have always had a change of seasons.
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Monte Alban Mezcal With Agave Worm 70cl
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What Plant Is Tequila Made From
The juice of the blue agave, cultivated primarily in the state of Jalisco, is used to make tequila other agave species are used to make mezcal, bacanora, sotol, and pulque. There are more than 300 agave species. An agave plant takes eight to 12 years to mature. The plant has a bulbous body called a pina.
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So The Gusano Wasnt A Marketing Ploy
Its possible it is a marketing ploy and simply started with Legitimo or some earlier brand. Like so much of the beautiful cultural heritage of rural Mexico, theres little to no documentation to support any of the theories.
Until 1994, nearly every bottle of mezcal legally exported to the USA had a gusano in it. Or sometimes two. Then Ron Cooper educated us about heritage agave spirits with his Del Maguey Mezcal. He sparked the worlds interest in the breadth and depth of traditional mezcal. Simply by using that phrase, though traditional mezcal suggests, in that context, that mezcal con gusano isnt traditional.
Maestro mezcalero Eduardo Angeles of Lalocura has a different view. Lalo, as he is known to his friends, believes the practice dates back a hundred years or more. My theory is that the mezcal with gusano has its origin shortly after the Mexican Revolution, he says. It may also have been made before that, but it became far more generalized after the revolution. I think that it is linked to the religious parties in the towns in honor of each towns patron saint.
Why Is There A Worm In Mezcal
In short, the worm that you see in a bottle of mezcal was a marketing gimmick.
Jacobo Lozano Paez of Gusano Rojo was the brains behind the mezcal worm marketing ploy.
It began in 1950, the art school student who became a mezcal maker included moth larvae in bottles to distinguish his mezcal brand from others.
Fun fact. The worm you see at the bottom of a mezcal bottle isn’t even a worm at all. It is a larva from the Tequila Giant Skipper moth.
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What Is The Purpose Of The Worm In Tequila
The worms legend started in the 1950s, when a Mexican maker discovered a moth larvae in a batch of mezcal. As a result of the worms presence, the maker of this Mezcal believed that the taste had improved. He hoped that by putting worms in each bottle, it would promote his business. Several companies followed suit as a result of its popularity.
tequila worms have gained a cult following in their native Mexico, with a simple taste and low-key popularity. In the film Poltergeist II, it played a silent role, assisting the plot in the development of a key possession. Jimadors plucked the bugs from the dead or dying Agave plants and stored them in bottles of mezcal. In the 1940s, Nacional Vinicola was the first to use creepycrawlers in bottles. The worm system was eliminated as a result of tequilas protected status in 1977. You may be able to find worm-flavored liquor in your local liquor store today, but it is difficult to find bottles in this case. A comment on an internet forum compares it to wet rotten leather washed with oil rubbed into an ashtray.
Some people chew it like a gummy bear, while others claim its a delicacy. If you want to do it, you should do it. If you do not have this, there are numerous other options that are both tasty and affordable.
Why Do Distillers Put Tequila Worms In Mezcal
Some would tell you that this tradition has its roots in an age-old litmus test. If an agave worm dropped into a bottle was still wriggling by the time it reached the bottom, the tequila was safe to drink. If the worm died before it reached the bottom, the tequila was deemed unsafe for human consumption.
Others allege that this story is fiction. As modern tellings would have it, this tradition was actually fabricated in the 1940s as a clever marketing ploy to distinguish certain mezcals on the shelf.
Either way, agave worms have established themselves as a mainstay in the mezcal industry.
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Should I Eat The Tequila Worm
If youre up for a bit of adventure. Who isnt? According to a trusted Saucey colleague, the worm tastes like chicken. His first advice? Dont down a shot with the worm. Sip the mezcal slowly for its agave flavors and aromas. Second advice? Chew the worm and enjoy the taste on your palette.
For all the over-achievers out there, you can always find a bottle of scorpion mezcal . Dont worry, the stinger and poison are removed, plus, it is FDA approved. Intrepid drinkers only.
The bottom line is, mezcal and tequila are worth enjoying, worm or not. Especially when it can be delivered to me in 30 minutes by Saucey. Enjoy the experience of the spirit first and foremost and eat bugs if the fates present them.
Can The Worm In Tequila Get You Drunk
by | Nov 19, 2022 | Traditional Drinks
When it comes to drinking, there are always questions about what is safe and what isnt. One common question is whether or not the worm in tequila can get you drunk. The answer is no, the worm in tequila cannot get you drunk. The worm is actually a caterpillar that lives on the agave plant. When the plant is harvested, the caterpillars are sometimes found in the stems. They are then boiled and put into the tequila bottle as a decoration. Some people believe that the worm has magical properties that can make you drunk. This is not true. The worm does not contain any alcohol and will not make you drunk. So, if youre looking for a way to get drunk, dont bother with the worm in tequila. It wont do you any good. Stick to drinking the tequila itself.
Instead of looking at the bottom of a tequila bottle, look at the bottom of a mezcal bottle. The worm is an insect that lives on the Agave plant and is a type of moth. Some people describe the taste of taco worms as chicken.
Meanwhile, it has been reported that tequilas official quality control authority, Normas Oficiales Mexicanas , does not allow the use of insects or larvae. You wont find a worm at the bottom of a tequila bottle if you dont drink it.
What are tequila worms and how do you eat them? They do, in fact. Allow yourself to have a good time consuming that worm.
A collaboration between Monte Alban Mezcal and WormTa tequila.
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Tequila Semantics: Does Tequila Have A Worm In It Is The Worm In Tequila Alive
Mezcal with a jar of worms
First of all, does tequila have a worm in it? It is important to realize that there is actually no worm in tequila bottles. All high-quality premium brands of tequila will never feature a wiggling little critter inside its bottle. True imbibers of the alcohol can attest to the fact that worms are only found in tequilas lower-class sister, which is known as mescal.
Therefore, whenever you find a bottle of tequila with worm inside, there is a 99.9% chance that it is not even really tequila at all. Mescal is an umbrella term that is used to describe multiple kinds of distillates that are derived from the agave plants that mostly grow in the state of Oaxaca in Mexico. While tequila can only be made with one species of plant called blue agave, mescal is produced from a wide variety of agave plant species.
Significance Of The Worm & Why Its Used
Contrary to popular belief, seeking out brands of tequila with a worm in the bottle isnt going to help you find a more flavorful drink. The worm doesnt add anything to the alcohol.
Answers as to why the worm is in the bottle in the first place is actually unknown, but there are stories. Some will say that the worm in the mezcal bottle is a marketing ploy. After all, think of all those myths we just had to bust to get to this point. Hallucinogen, flavor enhancer, boozy additionthe worm is none of that. But when the worm is in the bottle on a shelf, it somehow convinces people to buy that brand.
The other story states that brewers used to add worms to help tell bottles apart. Back in the day, the peopleJimadorswho harvested the agave on the plantation would often end up with bottles that contained similarly colored liquids. Tequila and mezcal are difficult to tell apart unless you sample it, so it made sense to stick a dead worm from the agave plant in the mezcal bottle.
But since mezcal worms have only appeared in commercially sold bottles since the 1940s and 50s, as mentioned earlier, the second argument isnt entirely convincing.
Which one is more true? Who knows. The worm could be an absolute gimmick or a strange name tag. Either way, there are a few things we know are true: the ABV isnt high enough to pickle the poor creature, and it wont make you see into the dimension if you eat it.
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Is The Worm In Tequila Edible
There is no definitive answer to this question as it depends on the worm in question. Some species of worm are edible, while others are not. If you are unsure about the specific type of worm in your tequila, it is best to err on the side of caution and assume that it is not edible.
The s popularity has grown steadily in recent years in a low-key manner. Poltergeist II employs silent appearances as a plot-defining possession in which it assisted the central character. Jimadores plucked the bugs from dead or dying Agave plants and stored them in bottles of mezcal to drink. Nacional Vinicola was the first company to use creepy-crawlers on bottles, as early as 1940s. The worm system was eradicated once tequila was granted protected status in 1977. In fact, most liquor stores these days only sell worm-proof bottles. An internet commenter compared it to wet rotten leather that had been washed with an ashtrays juice.
Some chew it as if it were a gummy bear, while others claim it is a delicacy. If you want to do it, go for it. If you do not, there are a plethora of truly delicious options.
Its Mezcal Not Tequila That Has A Worm
I discovered during my research that tequila does not traditionally have a worm in it, though mescal does. Admittedly its commonly called the tequila worm, but that is all it has in common with tequila.
So, the little blighter may be hard to find if you are eyeballing the bottom of a tequila bottle for a worm. Some mezcal brands will contain a worm lurking at the bottom of the bottle, especially if it is a budget-friendly bottle.
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The Following Are Popular Brands Of Tequila That Have A Worm In Them: Casamigos Cuervo 1800 Don Julio
by | Nov 26, 2022 | Traditional Drinks
When it comes to tequila, there are a variety of brands that you can choose from. However, not all tequila brands have a worm in them. In fact, there are only a handful of brands that actually include a worm in the bottle. So, if youre looking for a tequila with a worm, then youll want to check out the following brands: Casamigos Cuervo 1800 Don Julio These are just a few of the most popular brands of tequila that have a worm in them. If youre looking for a specific brand of tequila, then you can always check the label to see if it includes a worm.
The pickled worm in the bottle of tequila, which has been described as real, is not made by tequila. Agave, a desert-grown plant, is used to make tequila and mezcal. Despite the fact that there are numerous key differences between the spirits, there is always a misunderstanding. While both are popular throughout the world, they do not have the same qualities. An entire variety of moth larva is needed to produce mezcal. The Mexicans call the larvae of tequila gusano de maguey, or worm of tequila. This drink is named Maguey because tequila is made from the plant Maguey, which is also known as Agave.
I know this one: The tequila worm at the bottom of the bottle? There is no doubt about it: it is a legend. A tequila bottle does not contain worms.
Since tequila was granted protected status in 1977, there has been no need for the worm system .
Does It Add Flavor
Sort of. The actual benefits of adding agave worms to mezcal is the subject of some debate.
In Mexican cuisine, agave worms are a revered delicacy with roots dating back to the Aztec Empire. Nowadays, you can find them fried like pork rinds and added to soups, mole or tacos.
Despite the worms established culinary legacy, the flavor of agave worms in your mezcal probably wont be putting its best foot forward.
Agave worms are soaked and pickled in mezcal before theyre bottled, so they definitely pick up an alcoholic bite.
Agave worms in mezcal are edible, but lack the salty crunch of their fried counterparts. Drinking the worm at the bottom of your bottle is not for the squeamish.
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Do They Still Put Worm In The Tequila Bottle
No, they dont put worms in the tequila bottle but probably partnered with a tiny pack of flavored worm salt. Tequilas dont contain the worm, and it contradicts popular belief.
Also, the Mexican Standards Authority prohibits adding insects to the bottle of tequilas.
But if youd find one, its in a mezcal bottle, and theyre usually in the lowest priced merchandise in a manufacturers line.
What Happens If You Drink The Worm In Tequila
Image credit: vinepair.com
A tequila worm does not appear to have any known side effects. Despite the name of the worm, which is commonly found on the bottom of bottles of mezcal that have been distilled from blue Agave and similar plants, it can only be found on a variety of tequilas obtained from the plants.
It is possible to find tequila worm-contaminated bottles of mezcal. Insect larvae are safe to consume, and there are no known side effects as a result of eating them. Some people claim the worm tastes like chicken, but when we tried it, the flavor was comparable to that of almonds. To consume a tequila worm, one must first take a shot of the alcoholic beverage with it. A marketing ploy like this was responsible for the rise of mezcal consumption during the 1940s and 1950s. Because the worms are free of pesticides and other chemicals, there is no medical proof that they cause hallucinations. Whiskey producers stopped putting worms in tequila in 1977. There are still some lower-end mezcal spirits with worms available. Although the shot can result in intoxication, this is due primarily to the shot rather than the worms in the bottle.
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