Examples Of Online Wine Businesses In The Indian Market
Source: WineWell a Shopify store
In July 2020, WineWell launched an online alcohol store in response to the first lockdown with Shopify. It has a wide range of wines that are suitable not just for last-minute BYOB parties but also for gifting purposes. To make last-mile deliveries as efficient as possible, they leverage their Shopify online store to partner with several local retailers and delivery companies. They are primarily operational in Mumbai and trying to make a network in other cities as well.
Source: Fratelli Wines a Shopify store.
Fratelli Wines is a vineyard and winery, selling its own distinct brand of wines since 2007. With an attractive online store powered by Shopify, the brand now sells directly to its customers pan India, managing its own shipping and fulfilment to augment its sales from distribution across retail stores.
Source: Wine Park
Wine Park has an inventory of over 200 local and imported wines with a wide price range. The selection of wines is also given wine tasting notes and critics ratings to help you make a more informed choice. They make deliveries across Mumbai, with free shipping on orders of above Rs 3,000.
Source: Living Liquidz
Get Into The Right Mindset
One of the first things you will need to do to sell wine online like a pro is to shift your mindset.
And here is the mindset:
You find and attract email subscribers using SEO and Facebook/Instagram lead ads you SELL using email marketing.
This is a big shift from how most people attempt to sell wine online. The vast majority of wineries use email to send out boring newsletters that very few people read and they run self-glorifying Facebook and Instagram ads that invite users to shop now or buy now. These strategies are doomed to failure.
The foundation of this NEW mindset is accepting the truth that people do not come to Facebook to research products and services to purchase. That is the realm of Google and Amazon. People come to Facebook and Instagram to be entertained and to engage with their friends and family.
But, while they are on their feed wine drinkers WILL engage with wineries ads IF those ads entertain, inform, and educate.
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Offer Flexible Shipping Policies And Incentives For Online Wine Purchases
Online wine store offers you a chance to boost D2C wine sales channel, which generated $3.1 billion in 2017 and is projected to reach $5.2 billion by 2022. Sounds impressive, right? All you have to do it to incentivize this channel once your online wine shop is launched, and here are a few ideas on how to do it:
- Provide free or flat-rate shipping based on your wine business model on all orders, to first-time clients only, limited in time, or restricted to a certain country.
- Send loyal clients coupons and offer exclusive sales.
- Give your clients discounts on wines they have previously bought or create wine affiliate programs.
Do not be afraid to introduce discounts or lose money on shipping: flexible delivery services convince about 65% of customers to make a purchase, which later translates into higher rates of customer retention and, therefore, more sales.
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How To Sell Wine Online In Canada
Just like in the US, rules about selling alcohol online vary from one province to another. Any Canadian winery must have Manufacturers license obtained at the Liquor Control Board of their province, Licensee Retail Store and Wine Store licenses to sell liquor in-store by the bottle, and a few liquor permits. Ontario, Québec, Saskatchewan, and British Columbia are few provinces that currently allow in-person delivery of spirits.
Market Your Wine Business Platform
What use is a business if your customers dont know about it? Once your online wine sales platform is ready to launch, and the infrastructure behind the execution is complete, your next main concern should be marketing your brand and its services.
One of the best advantages of online marketing is that you can be sure that every penny will be used well. Because, in an online marketing approach, you can set who watches your ad by setting preferences based on age group, location, previous search intents, and many such factors.
Another great approach is to start your own wine tasting channel that wine enthusiasts will subscribe to. Although, remember that this would be a lengthy process that will only start paying back after youve given in several hundred hours and grew a substantial viewer base.
One of the quickest ways to handle social media presence is by connecting your online wine business portal to social media platforms. This way, you can directly post new product listings, offers and deals, and any piece of marketing content.
Email marketing is one of the oldest and yet the most evergreen approach to digital marketing. Dont forget to send out interesting and short emails to people that visit your business. Give them something to come back for, like special discounts, unique and personalized offerings, and sometimes just a few interesting facts or stories on wine and other popular alcohol drinks.
There are two goals with the online marketing approach:
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Create An Online Store
When it comes to setting up an online store, you have two options:
While custom builds provide more flexibility, they are much more expensive and time-consuming than using an eCommerce platform. Furthermore, many eCommerce platforms allow you to customize your online store to the point that its improbable that you wont be able to accomplish the results you desire.
Shopify and 3dcart are two of the most popular eCommerce platforms on the market these days, each with many valuable features. Shopify stands apart with advantages like boundless scalability, a vast theme library, and excellent customer service. Meanwhile, 3dcart offers a robust inventory management system and a variety of SEO-friendly features.
How To Sell Wine Legally
Picture source: pinimg
In order to sell wine legally, you must obtain a license from the Alcohol and Tobacco Tax and Trade Bureau . This license will allow you to produce, bottle, and sell wine. You will also be required to pay taxes on the wine that you sell. In addition, you must follow all state and local laws regarding the sale of alcohol.
How to Make Money by Selling Wine at Home Legally and Profitably. The process of selling wine is much more difficult than selling on an auction website, in addition to having to post a few photos. Any person who wishes to sell wine online must follow a number of stringent laws. Getting a liquor license may help wine investors, but it will not solve everything. If you have a small number of bottles of wine ready to sell, you may want to consider licensing a reselling company. The necessary licenses for these resellers have been obtained. They will sell your wine for you if you pay them a small fee or percentage of the sale. It is the most secure, dependable, and legal way to sell wine.
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The Wine Spies Has Provided An Update On Their Business
Over 1 year ago, we followed up with The Wine Spies to seehow they’ve been doingsince we published this article.
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Get The Right Liquor License
Depending on the types of alcohol your business sells, you may need multiple licenses, and depending on your state, you may need an additional liquor license specifically for delivery. Your best bet is to thoroughly research your states liquor laws and the different types of licenses they require before spending the energy or money on filing an application.
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How To Sell Wine Online: Selling Fine Wine 2021 Guide
So, its time. Youve spent your life savings on a case of Chateau Latour and you want to reap the benefits. But heres the thing you cant exactly put it on eBay now, can you? Selling wine online might seem like a good idea but the reality can be rife with pitfalls. First of all, are you sure that it is the right time to sell your wine? Even if its time to release some capital, you dont want to sell below optimum value. Second, how will you deliver it? Fine wine is incredibly fragile and needs to be kept in secure conditions at all times, otherwise you risk making it unsellable. Then you need to consider how much you want to sell for, whether it is even the right time, have you got the right paperwork, as well as many, many other things. What you really need is a wine investment app that will help you with advice on all of the above, so you can successfully sell wine from home.
Best For Storefront Customization: Woocommerce
WooCommerce is a powerful ecommerce platform built on WordPress. This platform takes pride in putting content at its core so its ideal for wineries and breweries that, aside from selling wine online, want to create an active blog platform too.
What distinguishes this platform from the rest is that its completely open-source, which allows business owners to modify and customize any part of their storefront. Its ideal for big wineries because they will have the opportunity to add an unlimited number of products and users. Additionally, wineries can take an unlimited number of orders.
WooCommerce offers wineries a number of specialized wine and vineyard templates that can help them build a beautiful online shop. These templates include gallery images where you can showcase your wines in the best light. They are all responsive and built with modern browsers in mind.
WooCommerce provides wineries with the opportunity to create bulk discounts and volume discounts based on the number of wines ordered in the customers shopping cart.
If you decide to sell wine online with WooCommerce, make sure you make the most out of the Product Table plugin. This tool allows wineries to display product attributes, add an unlimited number of images, and include a filter functionality. Additionally, WooCommerce gives clients access to a number of payment gateways including Stripe, PayPal, Apple Pay, and Square.
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Become Familiar With Customs Documentation
There are several different certifications and documents you must complete in order to export wine. The TTB website lists the following:
- Certificate of Free Sale.
- Sanitary Statement/Certificate.
- Certificate of Manufacturing Process.
Its the responsibility of the seller to confirm which of the above certificates are required for the country to which they want to import wine.
Selling wine internationally definitely represents a great opportunity for established businesses. But its important to know for sure whether or not the investment will justify the return.
Who Do I Want To Sell To
Once you have understood how to sell wine online, you need to decide who you are going to sell it to. This largely depends on what stage the wine is at is it close to maturity or do you still have a few years left? Investors will only look at wines with at least a few years left on them, while hobby sommeliers and enthusiasts will want something at prime drinkability. Find a good wine exchange platform that carters for both these markets and youre golden.
If youd like to go more into detail about buying and selling wine check out our full guide on how to invest in wine.
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Can I Sell Wine On Ebay
Yes, but only if youre an eBay-approved wine seller.
In order to become a licensed wine seller on eBay, you must first upload a copy of your alcohol license.
You must also abide by all requirements listed on eBays guidelines for selling wine.
Once approved, you must include the following in each listing:
- Your shipping policy, including which states you can ship to as well as any shipment restrictions
- Your states buyer eligibility requirements e.g., whether or not buyers can receive shipments directly or have to pick up their order elsewhere
- The buyers age requirement
- Indication you have been approved by eBay to sell wine
How To Sell Wine Online In Just 7 Steps
Wine consumption in the US has been continuously increasing since the 90s. Up to now, not only the US but this market in many countries, including the UK, Canada, Germany, Mexico, China, etc., are very developed. Especially when there is the appearance of eCommerce, the sale of wine online has really boomed. Is this the time to find out how to sell wine online?
Starting an online wine shop can be an excellent method to introduce wine to many people. This is a terrific alternative if you own a small wine shop and wish to reach a larger audience or if youre just starting out selling wine online.
This step-by-step guide will lead you through everything you need to know about selling wine online, from obtaining the necessary permissions to starting and marketing your store.
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Sell Vintage Wine Online
Vintage wine is a popular niche of the already booming wine industry. The definition of vintage wine is any wine of which grapes were grown, harvested, and fermented in a single year. Some vintage wines have grapes from different harvests, but most are from a single harvest.
Vintage wine generates hundreds of millions of dollars annually in the US with strong growth predicted. Because wine is generally considered better the older it is, this keeps the vintage wine market strong at all times.
Here are our recommended strategies for selling vintage wine online:
- Get active on collectorsâ forums. Wine is a bit of a collectorâs sport for many adults. Some enjoy buying vintage wine to eventually consume it others buy it to build their wine portfolio. There are many people who will consider your wine if they know youâre selling it.
- Look for organizations willing to buy it. Some companies purchase vintage wine to sell it at a profit later on. Conduct your own research to ensure that youâre getting maximum value for your wine.
- Stay persistent. Thereâs a buyer for just about everything in todayâs world if you know where to look. Marketplaces like eBay and Craigslist still offer the sale of wine. These sites are visited by millions of collectors and enthusiasts looking for their next amazing purchase.
How Do I Get Paid For My Wine
How you get paid for selling your wine online is a key detail! In our experience, it has been a fairly quick and easy process.
After the conclusion of the auction, you will get an email outlining either your sales or the entire auction catalog and the sales price of each wine at auction. Within a couple of weeks you typically receive and email with a list of your wines and their selling price, as well as an indication of when your payment is coming. Within 30 days or so of the auction, you will receive a check for the amount owed you, minus any pre-agreed-upon commission.
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Consider Offering A Wine Of The Month Subscription Box
Subscription-based businesses are becoming increasingly popular as customers grow to love the convenience of never having to reorder their needed items. Instead, they sign up for automatic billing, and the products they need arrive on a regular basis. Subscription boxes are also very popular, but work a little differently: rather than ordering specific products, the customer receives a scheduled package with one or more selected items for them to try.
Wine is perfect for the subscription box model. Wine enthusiasts are always looking for a new experience and a new vintage or brand to try. You can create a Wine of the Month subscription box to automatically send selected wine to customers on a monthly basis. This approach offers many benefits, including a consistent revenue stream for you, and a way to introduce customers to wines they’ll love and want to reorder separately resulting in more sales.
You can also increase your brand recognition by using custom packaging in your Wine of the Month subscription boxes to create an “unboxing” experience. Unboxing is a process in which a customer unpacks a shipped product and creates a video or photo gallery that shows others what it’s like to receive a shipment from a certain business. Customers love seeing unique packaging, surprise bonuses, special inserts, and other fun things during an unboxing.
Is It Legal To Sell Wine Online
Yes, as long as you abide by the laws in the state from which youre shipping as well as the state to which youre shipping.
Every state has its own laws about selling wine online, including which certifications and licenses it requires as well as the maximum volume that can be shipped.
Note: just because you can sell locally does not mean you can sell online.
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