George Clooney’s Tequila Brand

Which Casamigos Is Most Popular

Patron CEO on $1 Billion Sale of George Clooney’s Tequila Brand

In general, Casamigos Reposado is a smooth, easy-drinking sipper that is slightly warmer than its unaged sibling, making it an excellent choice for those who enjoy bourbon. This is one of the best Casamigos bottles and one of the best Reposados on the market, with a flavor profile that everyone will enjoy.

How George Clooney Grew His Billion

Legendary actor George Clooney makes big bucks not only from the movies but also from his many business ventures.

The thought process of long time friends George Clooney, Rande Gerber and Mike Meldman behind the launch of their own tequila brand is amusing. Clooney and Gerber only wanted to drink tequila based on their preferences which led them to the idea of starting their own tequila brand. Celebrity-owned and celebrity-endorsed tequila brand is not something new these days, as there seems to be sudden surge of stars who are diving into the alcohol industry. Some of these brands are worth brands are worth every penny, and that includes George Clooneys Casamigos tequila. Numerous websites have listed Clooneys Casamigos tequila as one of the best tasting tequila in the market.

Years After George Clooney Sold His Tequila Brand For A Billion Dollars People Are Calling Out Kendall Jenner For Launching Her Own Tequila Company

  • Kendall Jenner is being accused of cultural appropriation for her new tequila brand.

  • A tequila expert and professor weighed in on why people may be criticizing Jenner.

  • She notes that other celebrities with tequila brands, like George Clooney, weren’t criticized the same way.

Almost immediately after posting a revealing her new tequila brand, 818, Kendall Jenner started taking some heat.

While many friends, fans, and family members praised the model and reality star’s new business venture, which she kept a secret for nearly four years, many critics on social media say Jenner has no right to get into the tequila-making industry because she is not Mexican.

A post shared by Kendall

The critical comments range from people asking Jenner to give credit to the distillery in Jalisco where her tequila was made and to the workers involved in making the drink to accusations of cultural appropriation.

The question of whether any non-Mexican person making tequila should be considered cultural appropriation is not for us, or any one person, to decide.

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Where Does Casamigos Rank In Tequila

Picture source: strathliquor

Casamigos ranks highly in the world of tequila, thanks to its smooth taste and high quality. The brand has won numerous awards and accolades from experts in the field, and its products are enjoyed by tequila lovers around the globe. Whether youre looking for a top-shelf sipping tequila or a delicious mixer for your cocktails, Casamigos has you covered.

Drinks Stacks: Casamigos vs. Patron The two great tequilas are given a drink stack. What makes tequila so good? What does one thing that the other does not offer? Which one should I choose for my next night out? Although both brands are among the best on the market today, they frequently compete with one another. How do Casamigos and Patron differ from one another? In order to achieve a higher price, each brand employs a number of strategies, including the quality, age, and availability of its products.

Does Rande Gerber Still Run Casamigos

Diageo buys George Clooney

The former model and founder of nightlife companies Midnight Oil and Gerber Group is one of the partners behind the astronomical success of Casamigos tequila. In 2013, long before the emergence of the multiple celebrity-backed tequila companies we see today, the brand was launched by Gerber, actor George Clooney and property mogul Mike Meldman. It made headlines when it was sold in June 2017 to British liquor company Diageo for a whopping $700 million, with an additional $300 million deal for expansion over the next ten years. For even the most ambitious of personalities, these kinds of numbers would have likely meant instant retirement. But for Gerber, the deal sealed his continued participation in a project founded on his professional ethospassion.

The day after I announced I sold the company, I was in the office, says Gerber. Where else would I be? This is what I do. I love what I do.

Located on the upper deck of a small retail park near Malibu Lagoon State Beach is Casamigos headquarters, a space where Gerber and his teamwhich includes the companys original seven employeesstill work every day. Part of the deal with Diageo was that I would remain on as chairman and operate Casamigos exactly as I have from day one, he says.

Gerber bases his leadership style on a casually creative office environment and a collaborative relationship with his team / Photo: Courtesy of Casamigos

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George Clooneys Casamigos Sale

Casamigos grew exponentially after launching in 2013. And just four years later, alcohol giant Diageo approached the company with an offer that was hard to refuse.

According to CNBC, Diageo agreed to pay $700 million for rights to the company in June 2017, with the potential of another $300 million based on the tequilas performance over 10 years. That sale resulted in a $1 billion payday for Clooney and his associates. As a result, Clooney was the highest-paid actor of 2018, despite not appearing in a single film.

Clooney spoke about the deal with CNBC in 2017. If you asked us four years ago if we had a billion-dollar company, I dont think we would have said yes, he said honestly. This reflects Diageos belief in our company and our belief in Diageo.

But were not going anywhere, he added. Well still be very much a part of Casamigos. Starting with a shot tonight. Maybe two.

But We’re Not Going Anywhere George Clooney Says In A Statement We’ll Still Be Very Much A Part Of Casamigos

George Clooney and Rande Gerber are cashing in big on their tequila company.

In a statement to PEOPLE on Wednesday, Clooney confirmed that along with partner, real estate mogul Mike Meldman, the pair will sell the alcohol brand to the European beverage company Diageo for $1 billion.

“If you asked us four years ago if we had a billion dollar company, I don’t think we would have said yes,” says Clooney. “This reflects Diageo’s belief in our company and our belief in Diageo. But we’re not going anywhere. We’ll still be very much a part of Casamigos. Starting with a shot tonight. Maybe two.”

Diageo announced the news in a press release which reveals that the deal is expected to close in the second half of calendar 2017. “The transaction values Casamigos at up to $1 billion, with initial consideration set at $700 million and a further potential $300 million based on a performance linked earn-out over 10 years, reflecting the brand’s exceptional growth trajectory and upside potential,” reads the release.

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The celebrity pals started Casamigos in 2013 “by accident” after failing to find the perfect tequila on vacation in Mexico.

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Patron Vs Casamigos The Final Verdict

If you were to ask me which tequila was better, Patron or Casamigos, I would have to say that Patron is better.

The reason why I say this is because of the way that Patron is made. The Patron family has been producing tequila for over 200 years, and they have never strayed away from their original recipe.

They have stuck with the traditional methods, and they have never changed anything about their process.

Patron is the best tequila on the market. It is a top-shelf brand and has the highest alcohol content of all tequilas. It is a smooth, well-balanced tequila that is perfect for mixed drinks but also great when served neat or on the rocks.

Casamigos, however, has a much more modern touch in its production. Casamigos is a relatively new brand, which makes it difficult for it to compete against old-timers like Patron.

Both Patron and Casamigos have an exceptional reputation among tequila enthusiasts, so the decision of which is better depends on your preferences!

The Casamigos Production Process

How George Clooney Made His Tequila Brand a Billion-Dollar Business

Tequila, in general, is very labor-intensive, and thus the process deserves complete respect for the product.

The agaves cactus plant is a product of Jalisco, Mexico. They are grown in their rich clay soil and are used as a base for tequila.

When the label on a bottle says 100% agave, it means that no additional sugars were used during the fermentation process to create the alcohol.

The sweetness it provides is 100% from the agave fruit. It results in the alcohol having more body, more flavor, and a stronger agave aroma and flavor.

In the case of Casamigos, the agaves are aged for 7-9 years before harvesting and only 100% Blue Weber agaves are used.

Their agave piñas, also known as the heart of the agave, are roasted in traditional brick ovens for 72 hours, opposed to the usual 7-hour steam.

Casamigos fermentation process is 80 hours and is ultimately their identity stamp for the unique flavor.

The special proprietary yeast used is a blend preferred by their Master Distiller. Its purpose is to assist with the consistency and flavor of the Casamigos tequila.


  • New brands often come with skepticism

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Spicy Strawberry Basil Margarita

A delicious take on the traditional margarita, this basil strawberry version is a sweet and spicy creation that we truly love. Its even better with fresh ingredients straight from your garden.

  • 2 ounce Casamigos Reposado or Blanco
  • 1 ounce Fresh Lime Juice
  • 1 ounce Simple Syrup
  • 1/2 Thick Rim Equal Parts Salt and Sugar
  • Garnish: Large Basil Leaf and Serrano Slice

Wet the rim of your glass with a lime wedge and dip it into your salt and sugar mixture. Combine your ingredients in your shaker, add ice and shake. Fine strain into your glass, add fresh ice, and garnish.

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Casa Dragones: The Best Blue Weber Agave

Casa Dragones is 100% Blue Weber Agave, handpicked for its distinct flavor and smooth texture. The distillery, which was founded in 2001, is located in Jaliscos Tequila Region, a region with a rich history.

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George Clooney And Partners Sell 4

George Clooney in London earlier this year. Photo credit: KGC-143/STAR MAX/IPx 2017.

It’s a good thing Amal Clooney put her foot down when George Clooney suggested naming the couple’s twins “Casa” and “Amigo,” because Clooney’s ultra-premium tequila line, Casamigos, is no longer the family business.

Clooney and his business partners Rande Gerber and Michael Meldman are selling the brand to British beverage giant Diageo for close to $1 billion. According to CNBC, Diageo will pay $700 million upfront, with the potential for $300 million more in performance-based payouts over 10 years. The deal is expected to close in the second half of this year.

The actor toldDeadline, If you asked us four years ago if we had a billion-dollar company, I dont think we would have said yes. This reflects Diageos belief in our company and our belief in Diageo. But were not going anywhere. Well still be very much a part of Casamigos. Starting with a shot tonight. Maybe two. Clooney, Meldman and Gerber launched the label in 2013.

George Clooney Just Sold His Tequila Business For Up To $1 Billion

George Clooneys Casamigos Tequila
  • Diageo says it will initially pay $700 million for George Clooney’s Casamigos tequila company.
  • The transaction is expected to close during the second half of 2017.

George Clooney is selling his tequila company Casamigos to Diageo for as much as $1 billion, the company said Wednesday.

“If you asked us four years ago if we had a billion dollar company, I don’t think we would have said yes,” Clooney told CNBC via email. “This reflects Diageo’s belief in our company and our belief in Diageo. But we’re not going anywhere. We’ll still be very much a part of Casamigos. Starting with a shot tonight. Maybe two.”

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What Does Casamigos Blanco Taste Like

All great tequilas rely on a strong foundation of agave, but different styles of tequila carry different characters. Reposado or rested tequilas age in wood barrels for several months until accumulating a golden color and flavor notes like oak and caramel. Añejo or old tequilas mature for even longer and have an even richer, more complex depth of flavor. Blanco tequilas, on the other hand, are the most basic expression of the spirit, which makes them unique, and Casamigos Blanco serves this style well.

Casamigos Blanco is made with 100% agave and is exemplary in aroma, flavor, and texture. Upon each sip, the nose is greeted with that straightforward agave scent along with hints of bright citrus. The citrus notes carry on into its flavor along with a slight presence of mellowing vanilla. The finish is long with little to no burn taking away from the soft, sweet agave that immediately inspires another go at it. It’s truly something to behold that Casamigos Blanco is so seamlessly approachable without any support from an extensive aging process. This brand’s founders set out to create a tequila that can easily be enjoyed all on its own with nothing else but company to share it with, and this Blanco tequila accomplishes just that.

History Of George Clooneys Tequila

Many celebrities now own alcohol brands There is The Rocks Tequila, Ryan Reynolds has a gin, Post Malone has a wine, Kenny Chesney has a rum, Dan Akroyd has a vodka, even comedian Ron White has a tequila company. But Clooney was first!

George, Rande, and Mike became good friends over the years. While building their new homes and vacationing in Mexico, their families often spent time together.

With tequila being a traditional drink in Mexico, no doubt it was their preferred alcoholic beverage of choice. As a result of tequila get-togethers, they found themselves on a quest to uncover the best-tasting tequila and figure out how tequila is made.

After many enjoyable nights were spent at hotel bars and restaurants, they eventually found a tequila that could work for them. Although slightly on the sweet side, they really liked the taste.

So much so, they offered to purchase the company knowing they could alter the recipe thereafter.

Ultimately they resorted to removing their offer but still had the opportunity to meet the Master distiller of the brand.

They then requested for their own recipe to be made for personal consumption, and all were in agreement. The co-founders sampled one recipe after the other, but there was always something missing.

To get the perfect blend, they had patience, time, and money on their side. There was no intent to start a Company and with that comes no added marketing pressures.

True to form, their tequila won every time!

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How Is Casamigos Made

The agave used to make Casamigos Tequila comes from the highlands of Jalisco, Mexico. After harvest, the agave pinas are taken to a distillery, where they are cooked in brick ovens for 72 hours.

The cooked agave pinas roast is then fermented for up to 80 hours and distilled in barrels before bottling.

They also choose to distill their product in small batches rather than large ones so that they can control each step of the process.

This leads to better quality control over the final product as well as more efficient production times for each batch produced.

The Best Cocktails To Make With Casamigos Tequila

George Clooney Agrees to Sell Tequila Brand to Diageo

Casamigos price and delicious taste makes it a great option for shaking up a range of incredible cocktails. And Casamigos alcohol percentage also means you wont need many of these drinks to truly understand just how delectable this spirit really is. There are various Casamigos types of tequila, and weve included some of our favorite Casamigos recipes for each below.

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Does George Clooney Still Own Casamigos Tequila

by | Nov 18, 2022 | Traditional Drinks

George Clooney is an American actor, director, producer, and screenwriter. He is one of the most recognizable faces in Hollywood, and his work has earned him both critical acclaim and box office success. Clooney is also known for his humanitarian work, and he is a UNICEF goodwill ambassador. In 2013, he co-founded Casamigos Tequila, and the brand was sold to Diageo in 2017 for $1 billion. Clooney still owns a stake in the company, and he is actively involved in its promotion. Casamigos Tequila was founded by George Clooney and his friends Rande Gerber and Mike Meldman. The three friends had been drinking the tequila for years, and they decided to create their own brand. The name Casamigos means friends house in Spanish, and the brands logo is a skull with two crossed bones. The tequila is made from 100% blue agave, and it is produced in the highlands of Jalisco, Mexico. The brand offers three different types of tequila: Blanco, Reposado, and Anejo. Clooney is no longer involved in the day-to-day operations of the company, but he remains a shareholder and a brand ambassador.

It was enough to put them in touch with a master distillers in Mexico for more than five years before releasing Casamigos, their own premium tequila, in 2012. Casamigos portfolio now consists of three types: a blanco, an aejo, and a reposado, all of which Clooney and Gerber enjoy the most.

Who Made Deleon Blanco Tequila

A brand new vodka, Diageo DeLeon, is promoted by Sean Diddy Combs, who has been a vocal supporter of Ciroc Vodka since it first appeared a few years ago. A collaboration with Diageo, the worlds largest liquor company, includes Johnnie Walker, Don Julio, and Casamigos, as well as a variety of other brands.

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