Is The Alcohol In White Claw Vodka
Vodka is basically a pure alcohol from a distilled grain with water added to reduce the alcohol by volume. It is usually colourless and odourless, so is the alcohol in White Claw a vodka?
You could argue that it is a vodka used in White Claw but normally vodka is from rye, wheat or even potatoes. The name vodka means little water meaning water in integral to the recipe.
The corn based distilled spirit added to White Claw is added neat, without water added but in a small quantity to keep the ABV to 5%
Is White Claw Healthy
Some people argue that White Claw is not as healthy as other hard seltzers because it contains more sugar. However, White Claw does not contain any artificial sweeteners, and it is lower in calories than other alcoholic drinks. So, it is healthier than other alcoholic beverages.
White Claw is an alcoholic beverage that is made with seltzer water, vodka, and lime. It is considered a healthier alternative to other alcoholic beverages because it is lower in calories and carbohydrates.
However, because it is an alcoholic beverage, it can still affect different people with medical conditions. Alcohol can cause liver damage in people with liver disease, it can increase the risk of a heart attack in people with heart disease, and it can increase the risk of cancer in people who drink alcohol regularly.
Are White Claws In The Uk
Thanks to their low calorie and low sugar content, White Claws have swiftly become one of the most popular drinks among health-conscious young adults and they are available in the UK.
And with their recent expansion into the UK market, its now easier than ever to get your hands on a can of this delicious hard seltzer.
But where can you find them? Heres a quick guide.
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This Story Is Part Of A Group Of Stories Called
Hard seltzer requires almost zero explanation. Its water with bubbles that also has alcohol in it. Even its meteoric rise over the past few months needs little parsing: Seltzer has been very popular for a while, and now this is seltzer that gets you drunk. But its a beverage whose existence makes so much sense for so many reasons, and feels so perfectly positioned in this particular period of time, that it has helped define what exactly this period is.
It is difficult to overestimate the hugeness of hard seltzer to people who study the business of alcohol, but here are some exact figures: Hard seltzer is currently a $550 million business and is projected to keep growing, with one UBS analyst estimating to Business Insider that it could be worth $2.5 billion by 2021. Sales of hard seltzer have grown about 200 percent over the past year, with 164.3 percent of that growth occurring in July alone, according to Nielsen.
Half of those sales are concentrated on a single brand: White Claw, which is owned by Mark Anthony Brands, the owner of Mikes Hard Lemonade. It and the next leading brand, Truly, which is owned by Boston Beer Company, together make up about 85 percent of total hard seltzer sales. As of this year, every major beer company has at least one hard seltzer on the market, as beer continues to lose market share in favor of less alcoholic, less caloric options.
Hard Seltzer Is Easy And Cheap But Also Kind Of Fancy
In a Nielsen survey, more than half of respondents said they bought ready-to-drink canned cocktails because they were convenient. The second most popular response was that customers liked that they could pick them up in the grocery store: Hard seltzers low ABV content allows it to be sold anywhere you can buy beer.
A post shared by White Claw on Jul 14, 2016 at 3:25pm PDT
To be fair, its not only hard seltzer thats benefiting from its canned-ness canned wine has been an increasingly popular choice over the past few years, and ready-to-drink cocktails in Instagram-friendly cans like Mezzo Spritz and Pampelonne are all over grocery store aisles. Cans are far more low-maintenance than glass: Not only are they more portable, but you can bring them to the beach or the park disguised as regular soda, no corkscrew needed.
Oh, and hard seltzer is cheap. A 12-pack of White Claw retails for about $15, which is about the same price as a 12-pack of domestic light beer. Its one of the most accessible ways to get a buzz, while also carrying a veneer of something a little bit fancy.
As Fortune writes, Unlike others that appear on the scene, such as hard root beer or Four Loko, hard seltzer has a certain amount of premiumization going for it . Hard seltzer doesnt have the syrupy sweetness of a Mang-O-Rita, and therefore feels more expensive even though the two drinks are actually about the same price.
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Is White Claw Like Beer
Isn’t White Claw’s alcohol similar to beer because it’s made from malted grains? Isn’t it possible that it’s a beer variant? This is another prevalent question among White Claw drinkers. Let’s look at the German Purity Law of 1516 to see if White Claw may be regarded as a beer. A beer can be considered a beer if it has four ingredients: malt, water, hops, and yeast, according to this regulation. While White Claw contains malted grains, which are a component of beer, the White Claw website specifies that the drink does not contain hops, so it is not officially a beer.
Is 5 Alcohol A Lot In Hard Seltzer
No, 5% alcohol is not a lot in hard seltzer. In fact, most hard seltzers have between 4-6% alcohol, so 5% is right in the middle. If youre worried about drinking too much alcohol, then you might want to stick to hard seltzers with a lower alcohol content.
However, if youre looking to get a buzz, then you might want to try a hard seltzer with a higher alcohol content.
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White Claw Is Making Waves
As of May 2019, dollar sales of White Claws mixed 12-packs saw a 320 percent increase compared to the year prior. By 2020, its popularity among millennial drinkers exceeded that of almost every global beer brand apart from Corona and Bud Light, according to YouGov.
In 2020, White Claw sales continued to soar. Despite global bar and restaurant closings, sales were up triple digits again and continue to climb. White Claws off-premise sale success has prompted the entrance of dozens of other hard seltzer and ready-to-drink cocktail brands into the market.
Hard Seltzer Is Gender
That fanciness has also historically given hard seltzer a certain feminization so often associated with fruity, lower-ABV beverages think wine coolers, sangria, or Smirnoff Ice. But now thats changing.
As one self-identified bro told Business Insider, White Claw is ridiculously good. If Im at a party now and someone offers me an IPA or a White Claw, I definitely take a White Claw I do dude things and get stoked and all that. But I also just feel comfortable saying I like White Claw and that its good.
3 months ago any girl drinking a white claw got their entire existence roasted by the same guys now posting snap stories saying aint no laws when youre drinking claws
In an exploration of hard seltzer and gender for Eater, Amy McCarthy argues that instead of targeting the drink on the basis of sex, hard seltzer is selling a lifestyle one that isnt dependent on gender. Its a drink for doing summertime things: concerts, beaches, and boating. The fact that its considered more upscale than other malt liquor offerings helps sell it as aspirational.
There is a not-insignificant amount of irony when we talk about hard seltzer for all its supposed aspirational qualities, youre still drinking malt liquor out of a can but particularly in the way men talk about it. In consuming a historically feminine-coded beverage, straight men often will counter it with hypermasculine language .
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How Much Is A 12 Pack Of White Claw
A 12-pack of White Claw ranges in price from $14 $21, depending on where it is sold. A 12-pack of White Claw can contain one flavor or three cans of four flavors, which is referred to as a variety pack.
There are two types of 12-can variety packs of White Claw available. One variety pack contains the flavors Natural Lime, Raspberry, Ruby Grapefruit, and Black Cherry. The other variety pack contains Tangerine, Lemon, Watermelon, and Mango.
What Is Hard Seltzer And Why Is Everyone Freaking Out About It
At its most basic level, hard seltzer is seltzer with alcohol in it. What that alcohol is made out of can differ usually its just fermented cane sugar with added fruit flavors, but sometimes, like other flavored malt beverages such as Bud Lights Lime-A-Ritas, it uses malted barley. Most hard seltzers alcohol content hovers between 4 and 6 percent alcohol by volume , which is about the same as a light beer.
Hard seltzer is also not new. In fact, the first big hard seltzer brand arrived when many of todays hard seltzer drinkers werent even born yet. In 1993, Coors introduced a drink called Zima, as a response to popular similarly low-ABV beverages like wine coolers. Yet Zima, despite strong sales and nearly half of American alcohol drinkers having tried it, was met largely with ridicule: David Letterman, for instance, made a habit of parodying it as a drink for effeminate weirdos.
Zima left the shelves in 2008 and, despite a brief resurrection in 2017, is now no longer in production . The new class of hard seltzer arose in 2013 with a brand aptly named SpikedSeltzer, when two men in Boston, inspired by their wives love of sparkling water, decided to home-brew an alcoholic version. Though the founders told MarketWatch that when they originally tried to sell their product, retailers were in total confusion about what to do with it, they eventually sold more than a quarter-million cases in 2015, and by 2016, it had been acquired by Anheuser-Busch .
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White Claw Was Not The First Hard Seltzer To Hit The Market
White Claw may be the most popular hard seltzer on the market, but it cannot claim the title of being the first hard seltzer on the market. According to VinePair, that distinction belongs to Bon & Viv Spiked Seltzer, which debuted in 2013, three years before White Claw ever hit the shelf .
So how did this Bon & Viv drink come about? As the story goes, an aspiring beverage entrepreneur named Nick Shields found himself at a Westport, Connecticut bar in 2012 when he overheard a group of women order vodka sodas. Shields believed he could recreate the popular drink in a canned form. Working at Boston’s Haffenreffer Brewery at the time, he began experimenting with his new concoction. One year and 100 batches later, he finally perfected the recipe. Originally called SpikedSeltzer, the brand launched in 2013. Three years later, it caught the eye of brewing powerhouse Anheuser-Busch, which purchased the company for an undisclosed sum. SpikedSeltzer was later rebranded as Bon & Viv Spiked Seltzer, which is what you’ll see on the shelves today.
So, before you go singing the praises of White Claw, remember it was Bon & Viv that deserves the credit for creating a drink category that is currently worth nearly $13.5 billion .
What Is Hard Seltzer The Truth About This Fizzy Fad
McKenzie Hagan | May 06, 2021
Whether its television and YouTube commercials or social media posts, its hard to escape the latest alcoholic beveragecraze: hard seltzer. From the wildly popular triumvirate of White Claw, Bon & Viv, and Truly Hard Seltzer to mainstream beer brands like Bud Light, Corona, and Michelob Ultra, its clear that the hard seltzer market is having a moment a really big moment.
In 2019, hard seltzer sales were at $4.4 billion and those figures are expected to climb more than 16% from 2020 to 2027. But what is hard seltzer, exactly? And is it true that its a healthier option than high-calorie, high-sugar booze? Join us as we find out what the buzz is all about with this bubbly beverage.
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Where To Buy White Claw
You can purchase White Claw at any store that also sells beer. That will depend on what state you are purchasing in. Some states allow beer and wine sales at grocery stores and pharmacies, while other states only allow alcohol sales through liquor stores. Since White Claw has a low ABV compared to other cocktail beverages, it is often sold alongside beer at the store. You can also buy White Claw through alcohol delivery services such as Drizly.
There have been instances in recent years when high consumer demand led to nationwide White Claw product shortages. Just ahead of summer 2019, now known by many as, White Claw Summer, sales of White Claw skyrocketed as the weather warmed up. As a result, the company rationed its remaining White Claw supply, using a strategy referred to as allocation. The company limited the supply of White Claw so it could continue offering White Claw in all of its markets, despite the overall shortage, according to a report by CNN.
White Claw will occasionally sell out in stores when demand is extra high but the company has said it was adding additional production facilities in 2020 to produce more White Claw and keep supplies stable.
What Kind Of Alcohol Is In White Claw Is It Vodka
The hard seltzer market is really taking of at the minute and right at the vanguard of the movement is White Claw. Many will be new to the space so have a lot of questions about this new breed of alcoholic drink. Not least is just what goes into a White Claw to make it alcoholic, what kind of alcohol is in White Claw?
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White Claw Is The Cousin Of Mike’s Hard Lemonade
White Claw debuted on the market in 2016, right around the same time flavored, carbonated waters were taking over the beverage aisle. There was a huge surge of interest in zero-calorie sparkling water, and the makers of White Claw decided to jump on board. But White Claw wasn’t necessarily a new company that just fell from the sky.
White Claw is owned by Mark Anthony Brands, the same company that owns Mike’s Hard Lemonade, which debuted in 1999. The , founded in 1972, has a diverse number of private beverage companies in their portfolio including wine, beer and ready-to-drink products.
The company was the pioneer of the flavored malt category by launching Mike’s Hard, so it’s no wonder they were one of the first to take the world by storm by introducing White Claw with its four original flavors .
Are White Claws Keto
White Claw hard seltzers are a great choice for a keto-friendly alcoholic beverage. White Claws have only 2 grams of carbohydrates per serving, so it wouldnt have a huge impact on your overall carb intake on a keto diet. To stay in ketosis, you want to limit your carbohydrate intake to 50 grams or less per day. So, a White Claw or two wont set you back too far.
If youre looking for other low-carbohydrate alcoholic options, consider vodka or gin mixed with sparkling water and a splash of lime juice. These drinks are also relatively low in calories, which is another plus if youre trying to watch your weight on a keto diet.
As always, moderate your alcohol consumption to stay within healthy levels. Too much alcohol can lead to weight gain, disrupt sleep, and damage your liver. So, even if White Claw is technically keto-friendly, enjoy it in moderation.
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Hard Seltzer Is Healthy Sort Of
Its not a coincidence that hard seltzers arrived on grocery store shelves at the same time LaCroix became a strange kind of status symbol. In 2015, Mary H.K. Choi wrote a Letter of Recommendation about LaCroix in the New York Times, calling them a guilt-free, not-too-sweet nor too intense burst of unmistakable joy, dressed up in a hideous can.
At the same time, more Americans were giving up soda, and waiting for them on the other side was flavored seltzer, which didnt have the sugary sweetness or the calories that came with it. By 2017, sales of seltzer had risen 42 percent over the previous five years, with no slowdown in sight.
LaCroixs moment in the sun didnt last long by 2019, its parent companys sales had dropped 62 percent over a year due to increased competition from brands like Spindrift. But seltzer continues to be a drink favored in office refrigerators for its better-for-you blandness and ability to be shorthand for an identity . Hard seltzer mimics the flavors drinkers already know and love, like black cherry, raspberry, and lime.
The irony, of course, is that alcohol isnt actually good for you and neither is seltzer , which only exposes the fact that current wellness trends basically boil down to the same thing diet culture has been aimed at for centuries: fat loss.